Sula is responsible for marketing at PCM and determines the facets of the company’s services which are of primary importance to their clients. Her role also involves applying her marketing knowledge to assist in client website projects, ascertaining what clients wish to achieve from their websites, their target markets, and how best to communicate these details on a website. 

Sula achieved a 1st class BSc in Psychology, and she is often asked why she chose a job not related to her degree. She states that marketing is in fact an applied form of psychology, with tangible and measurable effects. It is this part of the job that she enjoys the most, whether it is marketing for PCM or on a client’s behalf.