The video was inspired by the recently acclaimed silent movie, "The Artist". A silent movie seemed to be a perfect way to promote the server disaster recovery service given the almost slap-stick nature of some of them. The whole film was made entirely in-house at PCM, with the screenplay and story boarding created by marketing manager, Sula Windgassen, the filming and editing done near expertly by production manager, Matt Feeny; and starring roles going to managing director, Adrian Shaw and IT programmer and engineer Lukasz Kisala.

It was decided that a video would be the perfect way to try and engage interest in the new service which focuses on the protection of business continuity, because of the inherently dry nature of the subject matter. "There's only so many different ways you can write about the importance of business continuity and having a server backup" states Sula. There had been a lot of talk about creating a PCM funny video after the electronic Jibjab card sent by Ula Gebura at Christmas which featured the PCM team faces on the bodies of elves dancing around a Christmas tree. The video was sent out to clients and featured on the website and caused a huge gain in website traffic. Therefore when the opportunity to create a video with  a strong marketing message in it came along, it was welcomed with open arms.

Click the link in the text to have a look at the PCM silent movie or to find out more about the new PCM service. If you would like to hear more from our team about the making of the video please do give us a call. Alternatively you can follow us on LinkedIn, by clicking the links on our team profiles.