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We have a great ongoing relationship with Paul Verity Opticians, offering much more than just website design. As well as designing their new website, we also worked with the team on updating their branding including the logo and shop signage.

Verity Opticians were celebrating their 25th anniversary, and came to us to help them modernise their branding, and redesign their wesbite. 

With three Yorkshire branches in Ilkley, Otley and Shipley, the re-branding included print media as well as digital work. 

Logo and Signage

Our design and development team first worked on designing a new logo for Paul Verity Opticians. This would provide the basis for the rest of the branding and re-design. 

Paul decided on a circular logo using deep red and blues. 

We worked with a signage supplier to design new signs for all three branches.

Website with ecommerce

Once the branding had been finalised, we re-designed the Verity website to incorporate the new styles. 

The website includes a brochure of the different brands, frames and contact lenses solutions available, information about the team.

In addition, we added ecommerce functionality that can be turned on and off using the contant management system accessed by the Verity team, or PCM administrators. 

Software Integration

The Verity website integrates with a third party solution to allow customers to book their appointment online.

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